About

Our People

Our founders, team and advisors are people who have learned and applied knowledge throughout their lives and careers to grow and advance. There are no ex-politicians or rock stars or famous athletes or pop-culture celebrities among us, but we’ve all been apprentices and mentors – and did pretty good with money. We hope to share that mindset with everyone we can reach.

Wealth literacy for all!

Our Philosophy

Imagine it’s noon, and you’re about 15 minutes en route to a critical 2:00 p.m. appointment in the city for a job that you need and want.

Suddenly, you realize you left your phone at home with the person’s number and address. If you use your phone’s GPS, it will only take 45 minutes to get to your appointment. Or, you can continue and hope your memory will get you there in time, knowing that if you make even one wrong turn downtown you might be late for this important appointment.

Would you take the time to go back and get your phone, or would you wing it?

In George Clason’s book, The Richest Man in Babylon, Arkad is “the richest man in Babylon.” When Arkad’s friends asked him why he was rich and they were not, even though they had grown up together and it didn’t appear he was any more deserving than they, his response was:

“If you have not acquired more than a bare existence in the years since we were youths,
it is because you either have failed to learn the laws that govern the building of wealth,
or else you do not observe them.”

Maybe when it comes to money and life, winging it is best left to the birds. Based on this simple but powerful observation, the underlying philosophy of our company, Arkad’s Lesson, as well as the theme for all the resources found on the company’s ChoosingWealth.com and WealthLiteracyInstitute.com websites is summarized in our motto’s three simple words: Learn and Do.

Our Mission

Could going back for your phone and directions be the difference in getting the job or not? Could learning and doing be the difference between becoming and remaining wealthy or not?

Wing it, or wealth literacy?

If you want wealth to be your reality then choose to learn and do the things to accomplish that goal.

Our mission is to enhance your wealth literacy. The ChoosingWealth.com and WealthLiteracyInstitute.com websites were envisioned and designed to help people make more informed money and lifestyle choices that improve their potential for a wealthy future. The tools, information and education available through our websites can help you think, plan, and act on wealthy choices unique to you.

Our Content

The Webinars, trial access to the Choosing Wealth® Calculator, and public content at our Wealth Literacy Institute are available for free.

The Choosing Wealth® Calculator, the Wealthy by Choice book, and the Choosing your Path to Wealth Calendar and Diary are available as stand-alone products, or bundled in our Wealth Choosers Club Membership.

A key benefit of the Choosing Wealth® Calculator is that it does not force any pre-set assumptions. There are no locked in values that you must use. You use the values and make the assumptions you choose and then calculate the results.

In summary, our ChoosingWealth.com and WealthLiteracyInstitute.com websites deliver products, information and education to passers-by, subscribers, and members who want to enhance their journey toward wealth literacy and a wealthy future.

Image of Learn and Do in Babylonian Cuneiform